NicGPT is an AI thinking partner from Effortless Labs, offered to people in our coaching and leadership-development programs. This page explains what NicGPT records about you, who processes it on our behalf, and what it deliberately does not do.
What we store
- Your account. Your name and email address, and the program or cohort you belong to. These come from the invitation you accepted or from the Google account you signed in with.
- Your conversations. The messages you send and the replies NicGPT generates are saved to your account so you can come back to them — unless the conversation is in Incognito mode, described below.
- Feedback you give. Ratings, flags and notes you submit about a reply.
- Technical data. Standard server logs generated when the app is used, to operate and secure the service.
Usage analytics
NicGPT uses PostHog to record how the app is used: the pages you visit, the things you click, the sign-in steps you go through, the notifications and errors the app showed you, and whether a reply reached your screen. These events are linked to your account — your name and email address are sent to PostHog, so we can see whose session we are looking at without opening a second tool.
Nothing you type is sent to PostHog. Each event carries a fixed list of properties, and every one of them is either a value from a short list we defined in advance — a model name, an error code, a notification category — or an anonymous identifier. Your messages, conversation titles, search text and feedback notes are not among them. Web addresses are cut back before they are sent: a conversation becomes /chat/[id], query strings are dropped, and the one-time token in a sign-in link never leaves your browser.
Clicks. We record that you clicked something and where it sits on the page — the kind of element and its position among its neighbours. We do not record the words on it. That distinction matters here because a conversation title in the sidebar is taken from your first message, so the text of a button or a link can be text you wrote. A click inside a conversation is not recorded at all.
Screen recordings. PostHog can replay a visit to NicGPT as a video of the screen, so we can see where the app was confusing. Your conversation is masked out of it. Messages, the box you type into, conversation titles, and every page in the admin area are replaced in the recording by blank shapes of the same size: the layout is visible, the words are not. What you type into a form or a text box is masked too, and the contents of the requests NicGPT makes — which is where your messages travel — are never recorded.
Errors. When something breaks, PostHog is told the kind of error and where in our code it happened. It is not told the error’s message, because an error message can quote what you typed. Sentry, described below, still receives the full error.
What PostHog does not do in NicGPT:
- no recording of the words in your conversation, in events or in screen recordings
- no capture of the text of buttons, links or anything else written on the page
- no recording of what you type into a form or a text box
- no heatmaps, and no rage-click or dead-click tracking
- no surveys, product tours or in-app chat widgets
- no location lookup — we switch off PostHog’s geographic enrichment on every event
- no capture of anything printed to the browser’s developer console
Incognito mode. While a conversation is Incognito, its messages are not saved, your screen is not recorded, and nothing at all is sent to PostHog. One exception, so that you know about it: if you open an Incognito conversation from the sidebar, reload it, or open it in a new tab, a single page view is recorded before the app knows the conversation is Incognito. It carries the page address only in the form /chat/[id] — never the conversation, its title, or anything in it.
Vercel separately measures page visits and page-load speed for the site, as part of hosting it.
Error reporting
We use Sentry to be told when something breaks, in more detail than PostHog receives. A Sentry report carries the shape of the error and an anonymous identifier for your account. It does not carry your name, your email address, or anything you typed.
How we use this information
- To run NicGPT and keep your conversations available to you.
- To understand how NicGPT is used, and to find and fix problems.
- To improve the assistant and the material it draws on.
- To secure the service, prevent abuse, and meet legal obligations.
We do not sell your personal information, and we do not use it for advertising.
Service providers (sub-processors)
- Supabase — database and sign-in, hosted in the United States.
- Vercel — application hosting, plus the page-visit and page-speed measurements described above.
- PostHog — usage analytics, as described above.
- Sentry — error reporting, as described above.
- Anthropic, OpenAI and Google — the AI models that generate NicGPT’s replies. Your messages are sent to whichever model is answering.
- Resend — sign-in links and invitation emails.
They process this information only to provide their services to us.
Your choices
- Incognito mode turns off both saving and analytics for a conversation. You can switch it on from the header menu at any time.
- Delete a conversation from the sidebar at any time.
- Ask us for a copy of your information, to correct it, or to delete your account, by emailing privacy@effortlesslabs.com.
Changes to this page
We may update this page from time to time. We will revise the “Last updated” date above and, for material changes, tell you in the app.
Contact
Questions or requests: privacy@effortlesslabs.com.